After decades of women searching for beauty products and treatments that grant them eternal youth, men have well and truly joined the trend.
In the past 15 years the amount of men undergoing cosmetic treatments has doubled, as celebrity icons like Simon Cowell have made the procedure for men less taboo.
A recent study in the U.S. has revealed that out of the 13.8 million cosmetic surgery procedures performed in America last year – 300,000 of them were men getting anti-wrinkle injections.
The research further revealed that many men were also going under the knife – with the top three surgeries including nose reshaping, eye-lid surgery and liposuction.
This large statistic has resulted in the latest beauty craze being hailed as ‘bro-tox’ – botox for men.
The bro-tox trend has caught on fast and men of all ages are now having treatments. It has been reported that fathers of brides are hot on the heels of mothers as they undergo anti-wrinkle treatments to help improve their appearance in time for their daughter’s big day.
Need a gift for Father’s Day? Give the SkinViva team a call today for an informal chat or book in for a free consultation on 0161 865 1141. You can also read more information on Botox and our other treatments by visiting our treatment pages.