By Dr Tim Pearce, MBChB BSc (hons) MRCGP Dr Tim Pearce is on a New Mission!
To bring the public all the industry secrets on the UKs exploding aesthetic market
The Aesthetics Industry for the Public
The Aesthetic industry in the UK has exploded in the UK. Even through the recession it grew at 10% a year. This rapid growth is largely because quick, and effective treatments have become increasingly accessible and socially acceptable, fuelled partially by a complete lack of regulation and a population unaware of what is possible, both in terms of good results and more worryingly in terms of complications and side effects.
Most people opt for cosmetic interventions because of dissatisfaction with their appearance, a desire to look younger, improve confidence, or feel more attractive. These powerful drivers combined with relatively high costs compel some to take risks, either with the provider they choose or the products they have injected. As a result, there is a growing number of complications occurring, and as many will attest- a growing number of very poor, even ugly results.
In April 2013, the government commissioned a report that has made several recommendations on changes to the industry and regulation. The biggest change will be a requirement for accredited qualifications (starting at some point in 2017), but controversially there is has been no suggestion to ban beauty therapists from carrying out the procedure so long as they do it ‘under the guidance’ of a doctor or other approved medical practitioner. Many argue that this will make next to no difference to the status quo, rates of complications, access to private care when it does go wrong, and bad results.
In this context, I as a consumer I would want to be armed with the very best information before having any procedure. In the next year, I look forward to sharing with you how I would choose a practitioner where ever you live, what are the safest products and why. I will also go into great depth into the science of beauty, the techniques you can use to achieve it, and the amazing power of injectable procedures.
I hope my efforts help you safely find the non-surgical treatments that will empower you through accurate information, to make the best decisions to enhance your life.
Just as posting this report landed on my desk – The HEE (Health Education England) have released their first draft of recommendations for the qualifications that all practitioners may need to practice in the future.
My team and I will read, digest and report on how this will affect consumers in the next few weeks.
It’s likely to have a fairly big impact, hopefully for the better.
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