The AMF Cure – Angry Mummy Frown

The concept of “AMF” or Angry Mummy Frown was featured in the Daily Mail beauty editor Sarah Vine’s look at how to look wonderful. 

The article features her top 10 anti-ageing treatments.

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    Number 2 was “Try Botox”.

    Sarah explains:

    Botox. It is the only cure for AMF (Angry Mummy Frown), that unsightly double vertical line that comes from shouting ‘Eat your peas!’ at the children.

    Something many mothers would relate to!

    The vertical frown line is something that develops with repeated facial movement and can become etched in, so that even when you aren’t angry, you still bear the frown line, making the face portray negative emotions even when the person feels happy inside.

    Sarah Vine also advises:

    Only ever get a medical doctor or a dentist to administer it, though, otherwise you’re asking for trouble.

    BOTOX Practitioners

    Professional cosmetic treatment companies like SkinViva believe that Botox injections should only ever be administered by a fully trained aesthetic medical professional.

    At the moment, the law says that qualified prescribers (e.g. doctors, dentists, nurse prescribers) should prescribe treatment but that it can be carried out by anybody. This is likely to change in the future, but in the meantime, patients are advised, as Sarah Vine says, to only seek treatment with a qualified medical professional.

    Skin Treatments at SkinViva

    SkinViva’s own team of aesthetic clinicians are highly trained in advanced cosmetic injection techniques and work closely with leading suppliers such as Allergan to remain at the forefront of the industry.

    SkinViva is based in Manchester and offers non-surgical skin treatments in an extensive choice of conveniently located locations across the North West, including Cheshire, Derbyshire, Lancashire, Manchester, Stockport and Bury.

    Free Consultation

    For further information or to arrange a confidential consultation with a cosmetic doctor or dentist, please call 0161 865 1141, email

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